Los Angeles California Consumer Privacy Act (CCPA) & California Privacy Rights Act (CPRA) Lawyers

The CCPA and the CPRA are two pieces of legislation designed to enhance the privacy rights of the people of California and consumer protection for the people of California, including residents of Los Angeles. These laws apply to all businesses that collect or use consumer data. Violations can occur through various means, including poor security practices, improper information sharing, and failure to notify consumers promptly after a breach.

When companies ignore their obligations under California privacy laws, consumers can suffer real financial and personal harm. Matern Law Group’s CCPA & CPRA lawyers work to hold businesses accountable for unlawful data practices. 

If you suspect your rights were violated, contact our team at 310-987-4226 or submit our online form for a confidential consultation.

Here’s a breakdown of the key rights these laws grant to California consumers:

California Consumer Privacy Act 

• Right to Know: Los Angeles consumers have the right to know what personal information is being collected about them, the purpose of its collection, and to whom it is being disclosed.
• Right to Delete: Los Angeles consumers can request the deletion of their personal information held by businesses.
• Right to Opt-Out: Los Angeles consumers can opt out of the sale of their personal information by a business to third parties.
• Right to Non-Discrimination: Los Angeles businesses cannot discriminate against Los Angeles consumers for exercising their CCPA rights, such as by charging different prices or providing a different quality of goods or services.

These rights give consumers the ability to monitor how companies handle their personal information and take action when a business fails to maintain adequate safeguards. If you believe a company violated these protections, our law firm can review your situation and explain whether you may qualify for legal action.

California Privacy Rights Act 

The CPRA, often seen as an extension and expansion of the CCPA, introduced additional rights and modifications:

• Right to Correction: Los Angeles consumers have the right to correct inaccurate personal information held by businesses.
• Right to Limit Use and Disclosure of Sensitive Personal Information: Los Angeles consumers can direct businesses to limit the use of their sensitive personal information (such as health, financial, or precise geolocation data) to that which is necessary to perform the services or provide the goods requested by the consumer.
• Right to Know: Expanded from CCPA, this includes the right to know the length of time the business intends to retain each category of personal information, or if that is not possible, the criteria used to determine such period.
• Risk Assessment and Cybersecurity Audits: Los Angeles businesses are required to perform regular risk assessments and cybersecurity audits for processing that presents a significant risk to consumer privacy.
• Establishment of the California Privacy Protection Agency (CPPA): The CPRA established the CPPA, which is responsible for implementing and enforcing the CCPA and CPRA.

A company’s failure to comply with CPRA requirements can expose consumers to serious privacy risks. Our data privacy lawyers can assess potential violations and explain the legal options available.

Together, the CCPA and the CPRA create one of the strongest privacy frameworks in the country, giving consumers meaningful tools to challenge improper data collection or misuse. These rights apply to all Los Angeles residents and cover personal information that businesses collect, sell, or share.

Businesses subject to the CCPA and CPRA include any business that does business in California, operates for the profit or financial benefit of its shareholders or owners, collects personal information from one or more California residents, and satisfies at least one of the following:

• gross annual revenues over $25 million; 
• buys, sells, or shares the personal information of 100,000 or more California residents or households; or
• derives 50% or more of its annual revenue from selling or sharing Los Angeles residents’ personal information.

It’s important for both Los Angeles consumers and businesses to understand these laws to ensure compliance and protect consumer privacy rights. For the most accurate and detailed information, consulting the actual text of the CCPA and CPRA or legal advisories is recommended, as these laws also include certain exceptions and specific conditions.

If you believe your data privacy rights were violated, please contact us through our online form to discuss your situation with our team.