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Partner With Our Experienced Deceptive Marketing Lawyers

California consumer rights around deceptive marketing are protected under laws like the Consumers Legal Remedies Act and the Unfair Competition Law, which prohibit false advertising and deceptive practices, allowing consumers to seek damages, restitution, and injunctions.

California Consumer Deceptive Marketing Violations Come in Many Forms

California consumer rights around deceptive marketing are protected under several state laws, primarily the Consumers Legal Remedies Act (CLRA) and the Unfair Competition Law (UCL).

Consumers Legal Remedies Act (CLRA)

  • Prohibition of Deceptive Practices: The CLRA prohibits a wide range of deceptive marketing practices, including false advertising, misrepresentation of goods or services, and concealment of important information.
  • Right to Sue: Consumers have the right to sue businesses that engage in deceptive practices. They can seek damages, restitution, and injunctive relief.
  • Notice Requirement: Before filing a lawsuit, consumers must provide the business with a 30-day notice of the alleged violation, giving the business an opportunity to correct the issue.
  • Specific Prohibited Practices: The CLRA lists specific practices considered deceptive, such as representing goods as new when they are not, advertising goods with no intent to sell them as advertised, and representing that a transaction confers rights or remedies it does not.

Unfair Competition Law (UCL)

  • Broad Prohibition: The UCL prohibits any unlawful, unfair, or fraudulent business act or practice and any unfair, deceptive, untrue, or misleading advertising.
  • Standing to Sue: Both consumers and competitors have standing to sue under the UCL.
  • Remedies: Remedies under the UCL include injunctions to stop the deceptive practice and restitution to return money or property obtained through deceptive practices.

False Advertising Law

  • Truth in Advertising: This law specifically targets false or misleading advertising and requires that all claims made in advertisements be truthful and substantiated.
  • Enforcement: The California Attorney General, district attorneys, and city attorneys can enforce the False Advertising Law. Consumers can also bring private lawsuits.

Additional Protections

  • Right to Information: Consumers have the right to truthful and clear information about products and services to make informed decisions.
  • Civil Penalties: Businesses found guilty of deceptive marketing can face significant civil penalties, including fines and mandatory corrective advertising.
  • Class Action Suits: Consumers can join together in class action lawsuits to address widespread deceptive practices.

These laws ensure that consumers in California are protected from deceptive marketing practices, providing avenues for legal recourse and promoting fair business practices.

Our Approach

Our Practices are Guided by Integrity. We’ll protect what you deserve.

We work tirelessly and fight tenaciously to hold rights abusers accountable.

If you’ve experienced a distressing incident related to an issue like this, call us for a free case evaluation.

Did You Know?

Consumers Legal Remedies Act (CLRA)
The Consumers Legal Remedies Act (CLRA) is a California law that protects consumers against a wide range of deceptive business practices, including false advertising and misrepresentation, and allows them to seek legal remedies such as damages and injunctive relief.
False Advertising Law
California's False Advertising Law prohibits businesses from making false or misleading statements in advertisements and allows for enforcement by the Attorney General, district attorneys, city attorneys, and private individuals to ensure truthful advertising.

Is It Illegal, or Just Unfair?

Legal cases can be lengthy, complicated, and confusing, but you don’t have to take on the system all by yourself. If you believe someone has violated your individual rights, or the rights of a large group of people in your community, we can help you find the right course of action.

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