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Practice Areas > Data Privacy
What Is Data Privacy?
Data privacy concerns how businesses collect, use, disclose, sell, and share personal information. California privacy laws give residents rights over certain uses of their information and place obligations on covered businesses, including requirements involving transparency, consumer requests, and limits on specified data practices.
The California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), provides rights to know, delete, and correct personal information, opt out of its sale or sharing for cross-context behavioral advertising, and limit certain uses of sensitive personal information. Coverage requirements and exceptions apply.
Examples of Potential Data Privacy Violations
- Disregarding opt-out choices: Continuing to sell or share personal information despite a valid opt-out request or legally recognized opt-out preference signal.
- Misleading privacy disclosures: Describing data practices in ways that do not accurately reflect how personal information is collected or used.
- Improper tracking or recording: Using website tools, apps, or recording technologies in circumstances that may violate applicable privacy or communications laws.
- Misusing sensitive information: Using or disclosing sensitive personal information beyond applicable legal limits.
- Failing to honor valid requests: Improperly rejecting or failing to respond to a qualifying access, deletion, or correction request.
How to Recognize a Potential Privacy Concern
If you are concerned about a company’s data practices, consider these questions:
- What information did the business collect, and what did its privacy notice say?
- Was your information used or disclosed differently from what was represented?
- Did the company honor your privacy choices and qualifying requests?
- Do screenshots, notices, request confirmations, or responses document the issue?
- Does the concern appear to involve a recurring practice affecting other consumers?
Tracking, recording, or sharing information is not automatically unlawful. The technology, disclosures, consent requirements, business practices, and applicable law determine whether a violation may have occurred.
Can a Privacy Violation Support a Lawsuit?
Not every privacy violation gives an individual the right to sue. Many CCPA obligations are enforced by public agencies, and its private right of action is limited. Other privacy laws may provide different remedies when their specific requirements are met.
Matern Law Group can evaluate concerns involving systemic data practices, digital surveillance, recordings, or misuse of personal information and explain whether a potential private claim, class action, or regulatory complaint may be appropriate.
Request a Free Case Review
If you believe a company has unlawfully collected, used, or shared your personal information, contact Matern Law Group to discuss your concerns and legal options.
Your personal data is valuable, and your privacy rights matter. At Matern Law Group, our experienced data privacy attorneys advocate for California consumers whose privacy rights have been violated by corporations that improperly collect, use, share, sell, or process personal information.
Know Your Rights Under California Privacy Law
California has some of the strongest privacy laws in the country, including the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA). These laws give you important rights over your personal data, including:
- The right to know what personal information businesses collect about you
- The right to opt out of the sale or sharing of personal information
- The right to request deletion of certain personal information
- The right to correct inaccurate personal information
- The right to limit certain uses of sensitive personal information
- The right to exercise your privacy rights without unlawful discrimination or retaliation
Complex Data Privacy Cases
Our data privacy attorney team handles complex privacy matters involving potentially unlawful corporate practices, including:
- Illegal surveillance and wiretapping
- Unlawful recordings of calls or conversations
- Improper use of voice recognition, biometric data, and AI technologies
- Unauthorized collection or tracking of personal information
- Unauthorized sale or sharing of personal data
- Invasion of privacy through smart devices, websites, and apps
- Improper collection, use, retention, or disclosure of sensitive personal information
How Privacy Violations Impact You
When companies violate your privacy rights, the consequences can be serious:
- Loss of control over how your personal information is collected and used
- Unwanted tracking, profiling, or surveillance
- Improper sharing or sale of sensitive personal information
- Loss of control over your digital footprint
Why Choose Matern Law Group
We are a California law firm with a focus on consumer protection, privacy rights, and class actions. With decades of combined experience and a commitment to holding corporations accountable, we advocate for consumers whose privacy rights have been violated.
Our data privacy attorneys handle complex privacy cases, including matters involving AI technologies, voice recordings, digital surveillance, online tracking, and the improper collection, use, or sharing of personal information.
Contact Us Now
Speak with an experienced data privacy attorney today. We offer a free consultation to discuss your situation and determine whether you may have a claim under California privacy law.
Help set a new standard for digital rights in California. Your voice matters. Make it heard.
California Data Privacy Rights and Business Practices
Explore the topics below to learn about California privacy protections, consumer choices, and potentially unlawful uses of personal information.
CCPA & CPRA
The California Consumer Privacy Act (CCPA) provides California residents with important rights regarding their personal information, including rights to know, delete, and opt out of the sale or sharing of certain personal information. The California Privacy Rights Act (CPRA) expands these protections and provides additional rights, including the right to correct inaccurate personal information and limit certain uses and disclosures of sensitive personal information.
California privacy laws also impose requirements on covered businesses regarding how they collect, use, disclose, retain, and respond to consumer requests involving personal information. A California data privacy attorney can help consumers understand their rights and evaluate whether a company’s privacy practices may violate applicable law.
Data Protection
California’s data protection laws, including the CCPA and CPRA, establish a comprehensive framework that gives residents greater control over their personal information. These protections include rights to access, correct, and delete certain personal information; opt out of the sale or sharing of personal information; and limit certain uses of sensitive personal information. The laws also impose obligations on covered businesses concerning the collection, processing, retention, disclosure, and use of consumer data.
Our California data privacy lawyers help consumers evaluate potentially unlawful privacy practices, including improper data collection, tracking, profiling, sharing, and use of sensitive personal information. Reach out to our team to discuss your rights and potential claims under California privacy laws.
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You deserve clear answers about your rights. Contact Matern Law Group to discuss your situation and explore your legal options.