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California CCPA & CPRA Lawyers

Data protection is an evolving issue, and a critical concern for individuals in California as private information passes through the online environment.

CCPA & CPRA Violations Come In Many Forms

The California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) are two pieces of legislation designed to enhance privacy rights and consumer protection for residents of California, USA. Here’s a breakdown of the key rights these laws grant to California consumers:

California Consumer Privacy Act (CCPA)

  • Right to Know: Consumers have the right to know what personal information is being collected about them, the purpose of its collection, and to whom it is being disclosed.
  • Right to Delete: Consumers can request the deletion of their personal information held by businesses.
  • Right to Opt-Out: Consumers can opt out of the sale of their personal information by a business to third parties.
  • Right to Non-Discrimination: Businesses cannot discriminate against consumers for exercising their CCPA rights, such as by charging different prices or providing a different quality of goods or services.

California Privacy Rights Act (CPRA)

The CPRA, often seen as an extension and expansion of the CCPA, introduced additional rights and modifications:

  • Right to Correction: Consumers have the right to correct inaccurate personal information held by businesses.
  • Right to Limit Use and Disclosure of Sensitive Personal Information: Consumers can direct businesses to limit the use of their sensitive personal information (such as health, financial, or precise geolocation data) to that which is necessary to perform the services or provide the goods requested by the consumer.
  • Right to Know: Expanded from CCPA, this includes the right to know the length of time the business intends to retain each category of personal information, or if that is not possible, the criteria used to determine such period.
  • Risk Assessment and Cybersecurity Audits: Businesses are required to perform regular risk assessments and cybersecurity audits for processing that presents a significant risk to consumer privacy.
  • Establishment of the California Privacy Protection Agency (CPPA): The CPRA established the CPPA, which is responsible for implementing and enforcing the CCPA and CPRA.

These rights apply to California residents and cover personal information that businesses collect, sell, or share. Businesses subject to the CCPA and CPRA include those with gross annual revenues over $25 million, those that buy, sell, or share the personal information of 100,000 or more California residents or households, or those that derive 50% or more of their annual revenue from selling or sharing California residents’ personal information.

It’s important for both consumers and businesses to understand these laws to ensure compliance and protect consumer privacy rights. For the most accurate and detailed information, consulting the actual text of the CCPA and CPRA or legal advisories is recommended, as these laws also include certain exceptions and specific conditions.

Our Approach

Our Practices are Guided by Integrity. We’ll protect what you deserve.

We work tirelessly and fight tenaciously to hold rights abusers accountable.

If you’ve experienced a distressing incident related to an issue like this, call us for a free case evaluation.

Did You Know?

The California Consumer Privacy Act enhances privacy rights and consumer protection in California, allowing consumers to know, delete, and opt-out of the sale of their personal data, with protections against discrimination.
The California Privacy Rights Act expands the CCPA by enhancing consumer rights to include the correction and limitation on the use of sensitive personal information, and establishes the California Privacy Protection Agency for enforcement.

Is It Illegal, or Just Unfair?

Legal cases can be lengthy, complicated, and confusing, but you don’t have to take on the system all by yourself. If you believe someone has violated your individual rights, or the rights of a large group of people in your community, we can help you find the right course of action.

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