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California CCPA & CPRA Lawyers

Data protection is an evolving issue, and a critical concern for individuals in California as private information passes through the online environment.

Data Privacy > CCPA & CPRA

California Data Privacy Class Actions (CCPA / CPRA)

We Focus on Large-Scale Privacy Violations

Consumer AI data privacy

California’s data privacy laws, including the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), give consumers important rights over how businesses collect, use, share, sell, and process their personal information.

Our firm represents consumers in high-impact, class-wide data privacy cases involving potentially unlawful data collection, tracking, sharing, recording, and other privacy practices by companies operating in California.

What We Mean by “Data Privacy”

Data privacy cases can involve the ways companies collect, use, process, retain, track, or share consumers’ personal information as part of their business practices.

The cases we pursue typically involve company-wide practices such as:

  • Collecting personal data without proper notice or consent
  • Tracking users’ behavior, location, or activity through websites, apps, or devices
  • Sharing or selling personal data to third parties in violation of California law
  • Recording calls, chats, or online sessions without legally required disclosures
  • Collecting or using biometric information, such as facial recognition, fingerprints, or voice data, without legally required notice or consent
  • Using sensitive personal information in ways that may violate consumers’ privacy rights

These practices can affect large numbers of consumers and may implicate California privacy statutes, including the California Consumer Privacy Act (CCPA), the California Privacy Rights Act (CPRA), and other applicable privacy and consumer protection laws.

The Types of Cases We Look For

We are selective by design. The cases we pursue generally involve:

  • Widespread data collection, tracking, sharing, or recording practices
  • Uniform company policies, technologies, or practices affecting groups of consumers
  • Potential violations of rights established under California privacy law
  • Conduct affecting substantial numbers of California consumers

Our focus is on cases that can promote accountability and meaningful changes in how companies handle consumers’ personal information.

California Privacy Laws We Litigate Under

Our data privacy practice centers on California consumer privacy and protection laws, including:

  • The California Consumer Privacy Act (CCPA)
  • The California Privacy Rights Act (CPRA)
  • Related California consumer protection and privacy laws

These laws establish important rights concerning personal information and impose obligations on covered businesses regarding their data practices. Depending on the circumstances and applicable law, consumers may have options for addressing practices that violate their privacy rights.

Legal Options for California Consumer Privacy Violations

What privacy practices may raise legal concerns?

Privacy concerns can arise when companies collect, track, share, sell, or record personal information in ways that violate applicable law. Examples may include:

  • Collecting personal information without legally required notices.
  • Failing to honor valid requests to opt out of the sale or sharing of personal information.
  • Using or disclosing sensitive personal information beyond legally permitted purposes.
  • Recording calls, chats, or online interactions without legally required consent.
  • Using tracking technologies in ways that may violate applicable privacy laws.

These practices are not automatically unlawful. The information involved, technology used, disclosures provided, consent obtained, and applicable legal requirements all matter.

Does a CCPA or CPRA violation automatically allow me to sue?

No. The California Privacy Rights Act (CPRA) amended the California Consumer Privacy Act (CCPA), but these laws do not provide a general private right to sue over improper collection, tracking, sharing, or failures to honor privacy requests.

Many CCPA violations are enforced by the California Privacy Protection Agency or the California Attorney General. Depending on the facts, the same conduct may also support a separate claim under another privacy or consumer protection law. An attorney must identify a valid legal basis for any private lawsuit.

What legal remedies may be available?

The available remedies depend on the specific law and claim. A qualifying private lawsuit may seek compensation for legally recognized harm, an order stopping unlawful practices, or other relief authorized by the applicable statute.

Some privacy statutes authorize statutory damages when their specific requirements are met. These amounts are not automatic and should not be applied broadly to every privacy complaint. An attorney can evaluate whether a particular remedy is available.

Can widespread privacy practices support a class action?

Potentially. A company-wide tracking, sharing, or recording practice may affect many consumers in similar ways. A class action may be appropriate if there is a valid underlying claim and the case satisfies applicable class certification requirements.

Matern Law Group focuses on large-scale privacy matters involving common company practices. Similar experiences alone do not guarantee that a lawsuit can proceed as a class action.

What information should I preserve?

Save materials that help explain the practice and your interaction with the company, including:

  • Dated screenshots of privacy notices, consent prompts, and relevant webpages.
  • Copies of privacy requests and the company’s responses.
  • Relevant emails, chat transcripts, and account communications.
  • A timeline describing what happened and when.
  • Records of any resulting financial loss or other harm.

Preserve materials you may lawfully access. You do not need to investigate the company’s technology yourself before seeking legal advice.

How can Matern Law Group help?

Our attorneys can evaluate whether a company’s widespread data collection, tracking, sharing, or recording practices may support a claim under applicable California law. We assess the legal basis, available evidence, potential remedies, and whether the conduct is suitable for collective action.

Legal References

If you believe a company’s widespread data collection, tracking, sharing, recording, or other privacy practices may have violated California law, we encourage you to reach out.

Contact Us

If you believe you may be affected by a large-scale data privacy violation under California law, contact Matern Law Group for a free case evaluation.

Our Approach

Our Practices are Guided by Integrity. We’ll protect what you deserve.

We work tirelessly and fight tenaciously to hold rights abusers accountable.

If you’ve experienced a distressing incident related to an issue like this, call us for a free case evaluation.

Did You Know?

CCPA
The California Consumer Privacy Act enhances privacy rights and consumer protection in California, allowing consumers to know, delete, and opt-out of the sale of their personal data, with protections against discrimination.
CPRA
The California Privacy Rights Act expands the CCPA by enhancing consumer rights to include the correction and limitation on the use of sensitive personal information, and establishes the California Privacy Protection Agency for enforcement.

Is It Illegal, or Just Unfair?

Legal cases can be lengthy, complicated, and confusing, but you don’t have to take on the system all by yourself. If you believe someone has violated your individual rights, or the rights of a large group of people in your community, we can help you find the right course of action.

Complete the form below or call: 855-913-1134 for a FREE consultation today.

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